New “Visit Tillamook Coast” Destination Marketing Organization Hires First Tourism Director
Nan Devlin, a Portland resident and longtime tourism and hospitality professional, becomes first Director for Visit Tillamook Coast, the County’s new Destination Marketing Organization. The position is charged with increasing economic development through shoulder and off season tourism growth.
“The Tillamook coast still has the essence of what the Oregon Coast used to be like,” Devlin says, “It has not been over-developed and is overflowing with natural beauty.”
With a bachelor’s degree in geography and tourism from Portland State University and a master’s in tourism administration from the George Washington University, Devlin has taken part in Travel Oregon’s Rural Tourism Studio and worked with Washington State’s Historic Main Street organizations, as well as other tourism-related alliances throughout Oregon and Washington. She spent the last five years tourism consulting in rural and coastal communities and states that she looks forward to doing similar work to grow tourism in Tillamook County.
In her role as a tourism consultant, Devlin helped Island County, Washington increase tourism by 29 percent over the course of two years during a heavy recession. Since then, Devlin has said, Island County has seen double-digit growth each year.
“This is really the first time the Tillamook coast has been marketed as an entire region and a complete visitor experience,” Devlin states. “This requires thinking in much broader terms than just the beach.”
Devlin will begin meeting with the community over the next few months before officially starting her new position in December.