Tillamook Coast Visitors Association
Our vision
Tillamook County enjoys year-round economic vitality with respect to community, culture and environment.
Our mission
Through destination management activities based on sustainable tourism principles, we strive to do work that benefits residents and livability, supports our industry and its workforce, and creates visitor respect for our environment and community..
Tillamook Coast Visitors Association is a 501c6 nonprofit doing business as “Visit Tillamook Coast.” TCVA is governed by an eleven-member board made up of representatives from throughout the county and representing various sectors of the tourism industry. A Tillamook County Commissioner is an ex-officio (non-voting) member of the board. Board meetings are held the third Wednesday of the month from noon to 2pm.
Equity statement
Tillamook Coast Visitors Association is committed to work that helps us become a more equitable destination. We want all who travel to the Tillamook Coast to be able to enjoy their journey and feel welcome. We define equity as: when all people have access to resources to potentially reach the same outcomes. Our projects focus on providing safe, accessible, and FUN experiences for all travelers.
Questions? Contact Nan Devlin, executive director, at email (nan[at]tillamookcoast[dot]com).
The Three R’s – Benchmarks
We measure our destination management efforts into three overarching categories, each of which reflect where we invest transient lodging tax dollars and the return the community receives for those efforts. These are based on the three principles of Sustainable Tourism: People, Place, Profit, as defined by the United Nations World Tourism Organization.
Return on Relationship (Based on People/Community)
We build relationships with the community, businesses, nonprofits, and workforce who benefit from our activities and support. We offer training and events, and facilitate community planning meetings, working with city councils and community groups. This helps us understand and respond to community needs. In turn, we gain increased capacity for tourism services and a stronger local economy.
Key Initiatives
- Community Development
- Culinary & Agritourism
- Cultural Heritage & The Arts
- Industry Support & Communications
Return on Responsibility (Based on Place/Stewardship)
We support projects that emphasize environmental and cultural stewardship, so as to maximize the benefits of tourism while mitigating the negatives. We care about educating visitors to care for our environment, and actively participating with communities on stewardship projects and messaging.
Key Initiatives
- Destination Development
- Public Safety Support & Messaging
- Stewardship of Natural Environment
- Trails & Outdoor Recreation
Return on Reinvestment (Based on Profit/Economic Vitality)
We strategically reinvest transient lodging tax revenue toward attracting visitors with the same shared values as our community, including environmental and cultural stewardship. This happens with messaging, communications and media campaigns that reflect the values of our community and impart those values on our visitors. We also in invest in the community through grants and sponsorships to help build economic vitality.
Key Initiatives
- Messaging & Strategic Communications
- Grants & Sponsorships
- Operations
Tillamook Coast Visitors Association Staff
Executive Director
Nan Devlin, MTA
Nan joined TCVA in 2014 as the first executive director, leading the county’s community-based tourism programs. She earned a Master’s in Tourism Administration at George Washington University after witnessing during her travels what thoughtful tourism could do to bring economic and entrepreneurial development to rural areas. Nan focuses on operations management, wayfinding, developing new programs, and community development and relationships.
email (nan[at]tillamookcoast[dot]com)
Director, Trails, Outdoor Recreation & Accessibility
Dan Haag, MFA
Dan has lived on the North Oregon Coast for over 30 years and is always looking for any excuse to hike the Tillamook Coast’s many trails. He brings years of experience in the local tourism industry to his role as Director of Trails, Outdoor Recreation, and Accessibility. Wandering the outdoors with his wife and black Lab, Edgar, is where you’ll find him when he’s not in the office.
email (dan[at]tillamookcoast[dot]com)
Director, Strategic Communications & Marketing
Nicole Steen
Nicole Steen is the Director of Communications & Marketing at the Tillamook Coast Visitors Association, with over 20 years of experience in strategic communications and public relations. A former Chamber of Commerce director, and graduate of the Oregon Tourism Leadership Academy and Ford Institute Leadership Program, Nicole champions rural communities and responsible tourism. Having grown up with a second home in Cape Meares, Nicole cherishes her family’s deep ties to the Tillamook Coast.
email (nicole[at]tillamookcoast[dot]com)
Coordinator, Community and Industry Programs
Mariah Surat
Mariah Surat joined the TCVA team in August 2024. She brings 15 years in hospitality and customer service management. She has lived in Pacific City for 10 years, during which time she has built relationships throughout Tillamook County. She is working on a new hospitality training program, workforce training classes, managing the North Coast Food Trail, overseeing events, and connecting with our local communities. Mariah focuses on Return on Relationships.
email (mariah[at]tillamookcoast[dot]com)
Tillamook Coast Visitors Association Board of Directors
- Chair: Valerie Folkema, Commissioner, Port of Garibaldi, owner of Garibaldi Marina
- Vice Chair: Claudine Rehn, Tillamook Estuaries Partnership
- Secretary: Mike Bever, Executive Vice President, Tillamook Creamery
- Treasurer: Rita Welch, Tillamook Air Museum
- Amanda Cavitt, Garibaldi Portside Bistro
- Mary Johnson, City Planner, Rockaway Beach
- Danielle Johnson, Manzanita Beach Getaway Rentals
- Nicole Twigg, Kiwanda Coastal Properties, Pacific City
- Justin Aufdermauer, Tillamook Chamber
- Jeff Wong, Commercial fisherman
- Jeremy Strober, Pacific City Nestucca Valley Chamber of Commerce representative
- Mary Faith Bell, Tillamook County Commissioner liaison
Meeting Notices
-
2025
January 15, 2025
Tillamook Coast Visitors Association Board Meeting
noon to 2pm
By zoom or in-person at Port of Tillamook Bay
